Founded in 2016 by Mauro Simionato, Vitelli aims at representing the Italian youth culture through contemporary knitwear designs. Vitelli draws inspiration from the original 1980 Italian “Gioventù Cosmica” aesthetic, referencing music and style as a source for cultural innovation and social improvement. The brand takes part and commits to global counter-culture with a non-gender, post- hippie storytelling from Milan-based “Spazio Vitelli” studio where collections are created and performative events take place each season. Born “responsible”, it is since 2019 that Vitelli reached an almost 100% upcycling process, thanks to the special Doomboh fabric made with reclaimed and deadstock yarns only.